How to Choose Name for Online Business

Top 5 Online Business Niches
Top 5 Online Business Niches
July 12, 2016
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Online Business Name

Last updated on Jan 22, 2017 @ 4:05 pm

Planning to start a new business?

Every new online business needs the name.

From a small project to a massive company - the name will represent your business as long as it will exist.

One of the first main questions every starting internet entrepreneur has is "how to choose name for my online business?"

Even though the name isn't even at the top 10 factors that determines business success, you have to choose wisely. The catchy name that captures attention can be a huge asset for business. In this article Alpha Online Business will share some tips on how to choose the name for your online project, brand or company.

How to Name Your Online Business

Think global

A lot of starting entrepreneurs are focusing on local markets, which is not a bad thing at the beginning. What they don't think about is that they may want to expand their online business at the global level one day and their locally focused name could cause unnecessary problems. Unless you are 100% sure that you will never target outside your local market, it's better to choose the name that could be easily to pronounced by people in foreign countries. You will save a lot of time and money if you will think about it before even starting your business.

Go creative

Market is saturated these days. People have more and more choices between different sources of information, services and products. Online businesses are competing for attention of their potential customers. The name often is the big part of first impression. Creativeness is a great way to differentiate from the competition. Use your imagination to come up with creative ideas for your online business or ask someone to help you.

Have keywords in your mind

Every online business has to have a list of their main keywords that would describe their activity on the internet. It's great if the name of your project includes one of your main keywords or even the combination of them.  Not only it helps with search engine optimization but it instantly clarifies what the project is about. You can check keyword popularity and suggestions at Google's Keyword Planner.

Convey a benefit

Your business most of the time serves people by solving their problems. Sometimes it's a great idea to convey a benefit that your internet business offers. Name can either represent a problem or solution (benefit). That way you will resonate with your target audience on a different level.

Get inspiration

Do the market research, look at how competitors named their companies and projects. You can even use tools like automatic name generators to come up with more interesting ideas. We recommend taking a look at amazing name generator that Shopify provides for free. That's how we came up with AlphaOnlineBusiness. True story!

Check if it's not taken

And of course, don't forget to check if every name that you came up with for your future online business has available domain and social media accounts. It's best to check those as fast as possible because there are pretty high chances that somebody else took the name before you. If yes, don't give up. A new name will pop into your head very soon.


Even though name is not the most important aspect of your online business but cool and memorable name can be a huge asset for you. Taking some time and effort in getting the right name for your new internet project is worthy and you should definitely do it!

I am an entrepreneur and online business and marketing consultant. I am also a founder of — a website that you are in right now. Here you will learn how to build a successful online business from scratch to profit.

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